Augmented Reality – 4th dimension of the modern world
Everyone who has ever played a computer game knows what virtual reality is. But what if we want to keep the existing world in view and add some virtual objects or overlay some information over the real-life objects which a spectator sees? This is where the so-called augmented reality (AR) computer technologies come to aid.
Augmented reality blurs the line between what’s real and what’s computer-generated by complementing and enhancing what we see and hear. It is the fusion of digital information with either live streaming video or the viewer's real environment.
New interface technology of AR offers many potential applications; these include aiding in education, training, repair or maintenance, manufacturing, medicine, games and entertainment.
According to Larry Fisher at ABI Research, a marketing intelligence company specializing in technology, “The augmented reality market will generate nearly $190 million in mobile applications, games and customized augmented-reality revenue, and nearly $170 million in mobile augmented-reality advertising revenue, by 2014”. Being a reliable and innovative supplier of software solutions, Endigy can help your business expand in this direction and generate maximum revenue. We offer solutions based on all major modern types of AR visualization: computer screens, mobile devices and 3D glasses, and are capable of creating 3D models of various types of complexity. Our experts are always at your disposal to help you choose the optimal combination of technologies and media depending on your audience, operating conditions, available budget and visualisation requirements, ensuring that we will meet your most challenging requirements.
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